Thursday, June 23, 2011

SEO Content Must be Fresh not Frozen

Like the milk in your refrigerator, the SEO content you create to help keep your website at the top of the search result ranks has a "best before" date. It's not that the information in it expires, but instead, it decreases in value over time.

For this reason, continually adding to your SEO content is equally as important as selecting the right keyword and using it properly throughout your text.

One of the most important issues considered by Google when it ranks its results is how frequently and how recently the site has been updated. Therefore, if you're continually adding new and relevant quality content to your site, then you are going to be boosting your rank tremendously.

This helps to explain why so many successful SEO marketers include social media marketing into their optimization strategy. Twitter, Facebook, blogs, and other similar sites give you the opportunity to easily and regularly post fresh, relevant, and keyword optimized content that will give you the nod from Google and the other online gods.

Even better is that as you do this, as long as you keep your information relevant and valuable, you'll also help to build relationships with your readers and customers, establishing yourself as an expert in your field, and inviting them to visit your site more frequently to see what you have to say. Therefore, while you move yourself up in the search engine world, you'll also be accomplishing effective branding.

As you design your fresh SEO content, make sure that you don't forget to keep the following key points in mind:

  • It should be well written, so that you establish the right impression with your human readers.
  • It should be interesting and relevant.
  • It should be organically keyword optimized in the right density, not keyword stuffed, which could damage your reputation with search engines.
  • It should be the right length, which is currently thought to be at least 250 words long.
  • It should be updated at least daily.
When all of these aspects are carefully applied to your SEO website content, then you will quickly start to see the fruits of your efforts.

To begin, it is recommended that you hire a writer who is knowledgeable and experienced with the very latest in SEO online writing services. This will save you the time needed to create high quality posts and will ensure that all of the requirements are carefully woven into your content.

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