The key to the success of your website is, of course, your visitors. For your site to have visitors, you need to make it possible for people to find it. The best way to ensure traffic to your site is to make sure that it is ranked well in search results for queries relating to the topic of your site.
That all sounds pretty obvious, right? The trick to it is actually making that happen. This effort is called search engine optimization (SEO). It is used a lot in online marketing but its actual practice isn't set in stone. There are hundreds, if not thousands of "experts" out there with different opinions regarding what makes SEO the most effective.
Regardless of the SEO technique that you choose, its foundation will be keywords. These are the targeted words and phrases upon which you will focus your efforts so that search engines crawlers and spiders that index your site will associate it with that query term.
The goal: to have your site ranked within the top three - if not the number one - rank when a searcher enters this term into the query box.
Keyword optimizing your content isn't simply a matter of jamming your desired words into any old text. It involves the careful, relevant inclusion of the keywords into different forms of content on or leading to your site.
You need to ensure that they are providing the right density for the search engines and the right value for actual human readers so that your relevancy rating will increase, boosting your rank in the search results.
As technical as it may sound, crafting this type of content is an art form. Though it can be done in-house, it is typically recommended that a knowledgeable, skilled, and experienced online writing service be hired to provide the articles and other text content, so that you know that you are maximizing the value of your online space and appealing to both human and digital visitors.
Keyword optimization can be worked into any page on your website, an article, a blog post, a product description, a press release, and many other types of written work. The better your keywords are used, the better your search engine ranking - and onward to online success!