The decision to start creating search engine optimized website content is a commitment to continue your efforts over the long-term. It's not something that you'll be able to do all at once.
In fact, one of the most fatal errors made by website owners is to think that they can put in a tremendous SEO effort and then leave it. Unfortunately, that's not the case. If you want to earn a top position in Google's search engine ranks, and keep it there, then you had better be prepared to maintain that coveted spot.
There are several reasons that you'll need to keep your website optimization going:
- Your content needs to stay fresh. Search engines like Google want your content to be relevant, but they also want it to be up to date. If everything you've posted is stale, your rank will slide.
- Your SEO content should be spread out over several forms. Though it is useful to update the website itself, it is also very useful to add posts via social networks (Facebook and Twitter, for example), press releases, blogs, and off-site articles. These techniques are inexpensive and highly effective, but they are also time consuming.
- Your posts should provide value to your readers. If you want visitors to continue coming to your site, then you can't simply leave old information on it. Nor can you focus solely on its keyword optimization. You need to remember to give your readers a reason to keep coming back and then to act on what they read by buying something, signing up, or clicking through a link you've provided.
- You need to keep on top of all of the latest rules. SEO is a process that is continually evolving. As experts learn new techniques and search engines change their indexing algorithms, it's vital that you stay on top of the most recent developments. If you don't continually put time into your search engine optimization, you'll fall behind, and so will your rank.