Thursday, July 7, 2011

Is Your SEO Content Location-Specific?

As you work hard to make sure that your SEO content is properly designed and keyword optimized for crawlers, and interesting for your readers, are you making sure that it is worded in a way that is specific to the location of your target market?

As you know, language is a regional thing. While people may speak English in Canada, the United States, England, and other countries around the world, each place has its own unique dialect. This includes spelling, expressions, wording, slang, and even local references.

Ask yourself. If your target market is location-specific, shouldn't your content also reflect that detail?

Why is this important? Because it's becoming increasingly popular among businesses to outsource their content writing to skilled SEO online writers around the world who specialize in creating interesting, search engine friendly content that will help to ensure better ranking.

While it is possible for a writer in Canada, for example, to use an American writing style, this ability should not be assumed. Language is, after all, a tricky thing. It is always changing, being influenced by technology, current events, and pop culture. If your content is making reference to an event that is unfamiliar to your readers, using wording that is not a part of the local vernacular, your site visitors will not be able to connect with you as effectively and readily.

If you want your readers to be able to relate to your content so that they build a loyalty to your website, brand, or company, then you need to take these finer details into account. Make sure that the SEO online writing services you use will speak directly to your target market so that they will build that connection with you and strengthen your relationship with them.

Sunday, July 3, 2011

Can Your Small Business Fit SEO Into Your Budget?

When you have a small business website, you have likely wondered how other sites have achieved their great search engine query result ranks. The answer is that they didn't reach their successes by accident, they used search engine optimization (SEO).

Alright, that's probably not news to you, but you've likely noticed that many of the top ranked sites are those that have enormous online marketing budgets. How can small businesses compete? Is it possible to achieve some meaningful results on a notably smaller budget? Yes. If you do it right.

The trick is to stop trying to think like the big corporations. They have SEO budgets several times the worth of your entire company. Instead, think about precisely who your customers are, and speak to them directly.

Start by considering your keywords. If you sell pet supplies in Toronto, Canada, then you might think that your best keywords for optimization are pet supplies or pet store, dog supplies or cat supplies. That may seem true, but virtually every other company selling similar products will have been targeting the same words - and they've had a head start.

Instead, focus your attention on the people most likely to shop at your store. Try key phrases like pet supplies in Toronto or pet store in Toronto, etc. Focus your efforts on your niche market and you'll find that you're not only more successful at reaching better ranks, but the traffic you'll draw will be much more likely to make a purchase.

Of course, finding the right keywords is only the start. They need to be worked into your content in a high quality, valuable way. You'll also need to continue producing that content so that it remains fresh and doesn't lose its value or interest to your site visitors and the search engine crawlers.

To make sure that your SEO is being implemented properly, an online writing services expert can help to create your content and guide you in the right direction - up the search engine ranks! When you choose the right writer, you'll soon find that SEO can easily fit into your budget while you watch your results continually improve.

Saturday, July 2, 2011

Update Your SEO Content to Suit New Panda 2.0 Rules

SEO content has a whole new set of rules now that the most recent Google Panda 2.0 patch has been put into place. Quality is the name of the game, and you need to make sure that you keep up with that - and the rest of the changes - so that you don't lose your current top rank, and to make sure that you can continue your steady climb upward.

In the last JBC Online writing services blog post, you learned about how high quality is now critical to your website content. If you've been following this blog for a while, you've actually been prepared for these changes. That said, there are other elements and changes that are now being identified as measures by the search engine spiders. By learning what they are, you can design your webpages to better meet the crawler requirements.

To start, social media's role has been altered. Where it was once thought that the number of "like" clicks from Facebook users would help to determine the rank of a page, Google has eliminated this from its list of priorities.

Instead, it is using its own Google +1 button clicks to help to measure the relevance and value of a certain page to its visitors. If you've been following this blog, then you already know the power of the +1 button, from the June 25 post "SEO Strategy for Google +1 Buttons Must Appeal to Humans". The search engine optimization needs for the use of that tool were discussed in detail. Now, it's more important than ever that you make this button available to your visitors, as it will help to move your rank upward. Quality will be the best way to encourage those readers to click.

Link value is the next biggest change that has been made to the way the crawlers index a page. Though the old strategy used to require that links be placed at the beginning and end of the content - such as an SEO blog, information page, or article - the editorial links are now the most important links to the crawlers.

The spiders are also considering page length. They aren't interested in miles upon miles of keyword-stuffed text. That said, your visitors probably don't care much for that format, either. Both the crawlers and your human readers want a balanced page that is short and to the point, providing just enough detail without going on and on.

Freshness of the quality SEO content is even more important than ever. As you've been reading in this blog, you need to keep posting on a regular basis and make sure that it's interesting and up to date. Make sure that your topic is always relevant to your site, so there isn't any disconnect in that area. It will improve your rank as well as your click-through rate. If you let your pages get old and stale, it will only cause your rank to slide.

To make sure that you're using all of the latest optimization rules correctly, and that your content will always be filled with accurate, appealing, and up to date information, it is recommended that you obtain the assistance of an SEO online writing services company that is aware of the latest changes from Panda 2.0. This way, you can be assured that you'll always be giving Google's crawlers what they want.