Saturday, July 2, 2011

Update Your SEO Content to Suit New Panda 2.0 Rules

SEO content has a whole new set of rules now that the most recent Google Panda 2.0 patch has been put into place. Quality is the name of the game, and you need to make sure that you keep up with that - and the rest of the changes - so that you don't lose your current top rank, and to make sure that you can continue your steady climb upward.

In the last JBC Online writing services blog post, you learned about how high quality is now critical to your website content. If you've been following this blog for a while, you've actually been prepared for these changes. That said, there are other elements and changes that are now being identified as measures by the search engine spiders. By learning what they are, you can design your webpages to better meet the crawler requirements.

To start, social media's role has been altered. Where it was once thought that the number of "like" clicks from Facebook users would help to determine the rank of a page, Google has eliminated this from its list of priorities.

Instead, it is using its own Google +1 button clicks to help to measure the relevance and value of a certain page to its visitors. If you've been following this blog, then you already know the power of the +1 button, from the June 25 post "SEO Strategy for Google +1 Buttons Must Appeal to Humans". The search engine optimization needs for the use of that tool were discussed in detail. Now, it's more important than ever that you make this button available to your visitors, as it will help to move your rank upward. Quality will be the best way to encourage those readers to click.

Link value is the next biggest change that has been made to the way the crawlers index a page. Though the old strategy used to require that links be placed at the beginning and end of the content - such as an SEO blog, information page, or article - the editorial links are now the most important links to the crawlers.

The spiders are also considering page length. They aren't interested in miles upon miles of keyword-stuffed text. That said, your visitors probably don't care much for that format, either. Both the crawlers and your human readers want a balanced page that is short and to the point, providing just enough detail without going on and on.

Freshness of the quality SEO content is even more important than ever. As you've been reading in this blog, you need to keep posting on a regular basis and make sure that it's interesting and up to date. Make sure that your topic is always relevant to your site, so there isn't any disconnect in that area. It will improve your rank as well as your click-through rate. If you let your pages get old and stale, it will only cause your rank to slide.

To make sure that you're using all of the latest optimization rules correctly, and that your content will always be filled with accurate, appealing, and up to date information, it is recommended that you obtain the assistance of an SEO online writing services company that is aware of the latest changes from Panda 2.0. This way, you can be assured that you'll always be giving Google's crawlers what they want.

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