Is Your SEO Content Location-Specific?

As you work hard to make sure that your SEO content is properly designed and keyword optimized for crawlers, and interesting for your readers, are you making sure that it is worded in a way that is specific to the location of your target market?

As you know, language is a regional thing. While people may speak English in Canada, the United States, England, and other countries around the world, each place has its own unique dialect. This includes spelling, expressions, wording, slang, and even local references.

Ask yourself. If your target market is location-specific, shouldn't your content also reflect that detail?

Why is this important? Because it's becoming increasingly popular among businesses to outsource their content writing to skilled SEO online writers around the world who specialize in creating interesting, search engine friendly content that will help to ensure better ranking.

While it is possible for a writer in Canada, for example, to use an American writing style, this ability should not be assumed. Language is, after all, a tricky thing. It is always changing, being influenced by technology, current events, and pop culture. If your content is making reference to an event that is unfamiliar to your readers, using wording that is not a part of the local vernacular, your site visitors will not be able to connect with you as effectively and readily.

If you want your readers to be able to relate to your content so that they build a loyalty to your website, brand, or company, then you need to take these finer details into account. Make sure that the SEO online writing services you use will speak directly to your target market so that they will build that connection with you and strengthen your relationship with them.

Can Your Small Business Fit SEO Into Your Budget?

When you have a small business website, you have likely wondered how other sites have achieved their great search engine query result ranks. The answer is that they didn't reach their successes by accident, they used search engine optimization (SEO).

Alright, that's probably not news to you, but you've likely noticed that many of the top ranked sites are those that have enormous online marketing budgets. How can small businesses compete? Is it possible to achieve some meaningful results on a notably smaller budget? Yes. If you do it right.

The trick is to stop trying to think like the big corporations. They have SEO budgets several times the worth of your entire company. Instead, think about precisely who your customers are, and speak to them directly.

Start by considering your keywords. If you sell pet supplies in Toronto, Canada, then you might think that your best keywords for optimization are pet supplies or pet store, dog supplies or cat supplies. That may seem true, but virtually every other company selling similar products will have been targeting the same words - and they've had a head start.

Instead, focus your attention on the people most likely to shop at your store. Try key phrases like pet supplies in Toronto or pet store in Toronto, etc. Focus your efforts on your niche market and you'll find that you're not only more successful at reaching better ranks, but the traffic you'll draw will be much more likely to make a purchase.

Of course, finding the right keywords is only the start. They need to be worked into your content in a high quality, valuable way. You'll also need to continue producing that content so that it remains fresh and doesn't lose its value or interest to your site visitors and the search engine crawlers.

To make sure that your SEO is being implemented properly, an online writing services expert can help to create your content and guide you in the right direction - up the search engine ranks! When you choose the right writer, you'll soon find that SEO can easily fit into your budget while you watch your results continually improve.

Update Your SEO Content to Suit New Panda 2.0 Rules

SEO content has a whole new set of rules now that the most recent Google Panda 2.0 patch has been put into place. Quality is the name of the game, and you need to make sure that you keep up with that - and the rest of the changes - so that you don't lose your current top rank, and to make sure that you can continue your steady climb upward.

In the last JBC Online writing services blog post, you learned about how high quality is now critical to your website content. If you've been following this blog for a while, you've actually been prepared for these changes. That said, there are other elements and changes that are now being identified as measures by the search engine spiders. By learning what they are, you can design your webpages to better meet the crawler requirements.

To start, social media's role has been altered. Where it was once thought that the number of "like" clicks from Facebook users would help to determine the rank of a page, Google has eliminated this from its list of priorities.

Instead, it is using its own Google +1 button clicks to help to measure the relevance and value of a certain page to its visitors. If you've been following this blog, then you already know the power of the +1 button, from the June 25 post "SEO Strategy for Google +1 Buttons Must Appeal to Humans". The search engine optimization needs for the use of that tool were discussed in detail. Now, it's more important than ever that you make this button available to your visitors, as it will help to move your rank upward. Quality will be the best way to encourage those readers to click.

Link value is the next biggest change that has been made to the way the crawlers index a page. Though the old strategy used to require that links be placed at the beginning and end of the content - such as an SEO blog, information page, or article - the editorial links are now the most important links to the crawlers.

The spiders are also considering page length. They aren't interested in miles upon miles of keyword-stuffed text. That said, your visitors probably don't care much for that format, either. Both the crawlers and your human readers want a balanced page that is short and to the point, providing just enough detail without going on and on.

Freshness of the quality SEO content is even more important than ever. As you've been reading in this blog, you need to keep posting on a regular basis and make sure that it's interesting and up to date. Make sure that your topic is always relevant to your site, so there isn't any disconnect in that area. It will improve your rank as well as your click-through rate. If you let your pages get old and stale, it will only cause your rank to slide.

To make sure that you're using all of the latest optimization rules correctly, and that your content will always be filled with accurate, appealing, and up to date information, it is recommended that you obtain the assistance of an SEO online writing services company that is aware of the latest changes from Panda 2.0. This way, you can be assured that you'll always be giving Google's crawlers what they want.

Write Quality SEO Content Your Visitors Will Use

I've you've been doing any research or reading other posts on this blog, you'll know that you need to create quality SEO content for your website, social media posts, blog, or other online marketing. So that's exactly what you've done.

You've worked hard to form keyword optimized, useful, well-written posts (or at least you've hired a skilled SEO online writer to do it for you) so that your readers and followers would receive something of value.

But what now? How do you know if your readers are actually using what you have been working so hard to provide? Use the following quality SEO content strategy:

• Do you have a high click through rate (CTR)?
  
  
• Do visitors stick around once they land on your pages?
  
  
• Do your visitors "like" or "tweet" your content to share on their social networking pages?
  
  
• Do you provide your visitors with the ability to contribute their own content?
  
  
• Do your deeper content pages receive attention and links on other sites?
  

Much of this information can be obtained through a service such as Google Analytics, which will allow you to examine the use of your website including everything from which links are sending traffic to your site, how long people are spending on your pages, what your bounce rate is (when people arrive on your site and leave immediately) and how many visitors you receive within a certain length of time.

Find out what forms of quality SEO content are working, and which ones are not, and try to identify the characteristics of the successful pages. Once you know the pages that are most appealing to your readers, you can start to fine tune your future posts to better suit their preferences.

To increase your chances of success, you may wish to hire an SEO online writing services company that will do your research for you, write your posts, keyword optimize them, and make sure that they are written in a style that is comfortable and appealing to your visitors.

This way, you'll not only keep a top search engine rank, but you'll also improve the value of your website to your actual human readers!

Creating a Personality for Your SEO Social Media Marketing

At this point, unless you've been living in a cave, you know that SEO success requires the use of social media. However, what people are failing to realize is that Facebook, Twitter, and blogging are not the same as simply posting a keyword optimized article on a directory site.

The technique for the SEO content that you create needs to be different when you are using social media. You need your business to become a "person". Someone that your followers will come to know, trust, and recognize. It isn't just a matter of appealing to crawlers from search engines, but also involves building relationships with actual human beings. They are, after all, the ones who will spread the word through their "like", "follow", and "tweet" clicks so that even more people - possibly in your target market - will hear your message and act upon it.

For this reason, creating a personality for your business to use throughout your content on various different social media sites will require a certain specific type of SEO online writing technique that will give the impression to your readers are hearing from someone they know, and not just a faceless organization. Give your business some style, some charisma, and the feeling of flesh and blood, even though it is being represented by text and images on a screen.

You want your readers to feel as though they can connect with your company's personality. They should be able to get to know you. This way, when they need a product or service that you have to offer, then you will be the first "person" who pops into their heads.

Use the following steps to create your business personality through your social media marketing:

• Be consistent - write in a conversational tone that is friendly and upbeat. If possible always use the same SEO online writer for every post. If you need to use two or more writers, make certain that they work as a team to create a uniform language and style for your business personality.
  
  
• Be honest and positive - your posts should be an opportunity to bring value to your customers. Nothing good comes of insulting people - especially your competition. Be ethical, respectful, and professional and your customers will know that you are trustworthy.
  
  
• Use keyword optimization properly. If your posts are going to be awkward lumps of words with key phrases jammed in just to appeal to search engine crawlers, then you may as well give up before you start. If you're writing to appeal to computer software, then you'll never have any human followers.
  
  
• Find an online writer whose style matches your company. Though you will want professionally written posts, they should also have a tone that suits your business style. Try not to fill posts with jargon or formal speech. Your social media personality should be an approachable, friendly expert.
  
  
• Keep your content fresh. Show your followers that they matter to you by keeping in touch. Providing regular posts continually offers them with greater value and more reasons to keep your business in mind, while making you much more appealing to crawlers and indexers.
  
  
• Know when to call in the pros. This can all be time consuming and can require a professional's touch for the research and creation of consistently effective posts for both people and search engines. Find a high quality SEO online writing services company that will provide exactly the type of content you need.
  

When you have created a business personality with which your target market can connect, while keyword optimizing to appeal to crawlers, as well, you'll have taken advantage of a major cost effective and efficient opportunity.

How to Find Time for Successful SEO Content Creation in Social Media

SEO content can be created in a number of ways. It can be worked into the pages of your website, incorporated into sales pages and other promotions, and can even be included in other types of written piece such as a press release.

However, nowadays you'll find that a strategy for SEO content almost always recommends that you use social media. In fact, if you talk to a truly knowledgeable expert, he or she won't just suggest its use, but will insist upon it. But the problem that most website owners face is that properly keyword optimizing their posts on Twitter and Facebook can require a great deal of time and effort.

How can you use this type of strategy for traffic generation without sacrificing your day to it and becoming highly frustrated?

The following are the best ways for you to ensure that your search engine optimized content is posted on a regular basis, and that it is of the quality you need to appeal to Google and human readers alike.

1. Provide lots of valuable and relevant content. No matter where you'll be posting, from your blog to a social networking site, you need to make sure that it is worth the time of the visitor and the search engine to have arrived on the page.
   
   Tell them something useful and interesting and make sure that it's fresh and up to date. When you're the source of the latest news on a topic, you'll find that your followers will continue to grow in numbers.
   
   
2. Ask your visitors what they want to hear. If you're not sure what topic you should be discussing in your next piece of SEO content posted, use the social media to its greatest advantage and encourage interaction.
   
   Find out about the problems your visitors face. What kind of solutions are they seeking? What type of news would they like to follow? Once you know, you'll find that you'll have a never-ending list of topics to write.
   
   
3. Don't forget to include keyword optimization in your social media SEO content. Research the targeted words and then use them in a realistic way. Don't stuff them in, or you'll risk being penalized by search engines and distrusted by visitors. Instead, drop them in here and there where they would naturally fall if you were discussing the topic with a friend.
   
   
4. Have your social media posts work together. Refer one to another and provide links so that you'll have automatic backlinking for the crawlers, and you will provide your human readers with an additional tool for learning more about what you've posted on other sites.
   
   This will help people to ensure that they never miss a word of what you have to say. It also makes sure that your followers have every means possible for sharing the news with others, for phenomenal results via social networking's "word of mouth".
   
   
5. Don't forget to measure the successes of the SEO content that you post using social media marketing. Use a good quality online tool such as Google Analytics in order to obtain additional knowledge regarding the traffic that comes to your site.
   
   This way, you'll get to know whether your posts are making a difference, how long your visitors are spending on the pages in order to read the posts, what other parts of the site they use, and which elements of your website are the most popular.
   
   This will help you to continually improve the content that you generate in order to appeal to the people using your site.
   
   
6. To save yourself time and to ensure that the strategy is being properly implemented, hire an SEO online writing services that will be able to research the topics you need, effectively incorporate keywords in the best possible pattern, and actually write the piece in a way that will be most appealing to your readers.

Use these tips to ensure that you're using the potential of SEO in social media for the greatest successes of your website online, increasing your traffic and therefore your earnings.