Showing posts with label SEO online writing service. Show all posts
Showing posts with label SEO online writing service. Show all posts

Monday, September 19, 2011

JBC Online Writing Services Summer to Beat Cancer has 4 Days Left!

The JBC Online Summer to Beat Cancer fundraising event has been a huge success so far. With four days left, the online writing services company is confident that it will beat its goal of $500 for the Canadian Cancer Society.

The event is centered around the owner of JBC Online Writing Services, Julie Campbell, who will be cutting off her hair to donate it to the Pantene "Beautiful Lengths" program, which will use the donated hair to make a wig for a woman who has lost her own hair to cancer treatments. This is a cause that is very dear to Ms. Campbell as well as the entire writing team.

With four days left, the fundraiser has already reached 89 percent, and customers of the company are already coming together to take advantage of several opportunities that have been made available to them to have their package orders count for additional charitable donations.

Updates about the fundraiser have been posted on the official JBC Online Summer to Beat Cancer Facebook page, as well as at the event page at the Canadian Cancer Society, and on the official SEO online writing company website.

More donations are always welcome, in the hope that this will be the summer to beat cancer.

Thursday, July 7, 2011

Is Your SEO Content Location-Specific?

As you work hard to make sure that your SEO content is properly designed and keyword optimized for crawlers, and interesting for your readers, are you making sure that it is worded in a way that is specific to the location of your target market?

As you know, language is a regional thing. While people may speak English in Canada, the United States, England, and other countries around the world, each place has its own unique dialect. This includes spelling, expressions, wording, slang, and even local references.

Ask yourself. If your target market is location-specific, shouldn't your content also reflect that detail?

Why is this important? Because it's becoming increasingly popular among businesses to outsource their content writing to skilled SEO online writers around the world who specialize in creating interesting, search engine friendly content that will help to ensure better ranking.

While it is possible for a writer in Canada, for example, to use an American writing style, this ability should not be assumed. Language is, after all, a tricky thing. It is always changing, being influenced by technology, current events, and pop culture. If your content is making reference to an event that is unfamiliar to your readers, using wording that is not a part of the local vernacular, your site visitors will not be able to connect with you as effectively and readily.

If you want your readers to be able to relate to your content so that they build a loyalty to your website, brand, or company, then you need to take these finer details into account. Make sure that the SEO online writing services you use will speak directly to your target market so that they will build that connection with you and strengthen your relationship with them.

Saturday, July 2, 2011

Update Your SEO Content to Suit New Panda 2.0 Rules

SEO content has a whole new set of rules now that the most recent Google Panda 2.0 patch has been put into place. Quality is the name of the game, and you need to make sure that you keep up with that - and the rest of the changes - so that you don't lose your current top rank, and to make sure that you can continue your steady climb upward.

In the last JBC Online writing services blog post, you learned about how high quality is now critical to your website content. If you've been following this blog for a while, you've actually been prepared for these changes. That said, there are other elements and changes that are now being identified as measures by the search engine spiders. By learning what they are, you can design your webpages to better meet the crawler requirements.

To start, social media's role has been altered. Where it was once thought that the number of "like" clicks from Facebook users would help to determine the rank of a page, Google has eliminated this from its list of priorities.

Instead, it is using its own Google +1 button clicks to help to measure the relevance and value of a certain page to its visitors. If you've been following this blog, then you already know the power of the +1 button, from the June 25 post "SEO Strategy for Google +1 Buttons Must Appeal to Humans". The search engine optimization needs for the use of that tool were discussed in detail. Now, it's more important than ever that you make this button available to your visitors, as it will help to move your rank upward. Quality will be the best way to encourage those readers to click.

Link value is the next biggest change that has been made to the way the crawlers index a page. Though the old strategy used to require that links be placed at the beginning and end of the content - such as an SEO blog, information page, or article - the editorial links are now the most important links to the crawlers.

The spiders are also considering page length. They aren't interested in miles upon miles of keyword-stuffed text. That said, your visitors probably don't care much for that format, either. Both the crawlers and your human readers want a balanced page that is short and to the point, providing just enough detail without going on and on.

Freshness of the quality SEO content is even more important than ever. As you've been reading in this blog, you need to keep posting on a regular basis and make sure that it's interesting and up to date. Make sure that your topic is always relevant to your site, so there isn't any disconnect in that area. It will improve your rank as well as your click-through rate. If you let your pages get old and stale, it will only cause your rank to slide.

To make sure that you're using all of the latest optimization rules correctly, and that your content will always be filled with accurate, appealing, and up to date information, it is recommended that you obtain the assistance of an SEO online writing services company that is aware of the latest changes from Panda 2.0. This way, you can be assured that you'll always be giving Google's crawlers what they want.

Thursday, June 30, 2011

Did Your SEO Content Survive Google Panda's Latest Quality Changes

SEO writers online have been waiting for this time for months, if not years: the day that Google would come up with an algorithm that would demand quality content for its ranks.

Is that good news? It is for search engine users who want relevant, useful, and interesting results. It is for website owners who have been carefully providing valuable keyword optimized content for their site visitors on their pages, blogs, social media, articles, etc. It is if you've been hiring an SEO online writer who has been taking the care necessary to use your key phrases within well-written quality pieces that will appeal to your readers.

If you haven't benefited from the changes in the Panda systems, you're not alone. One in every ten sites that had been indexed by Google crawlers experienced a notable change in their rank, and likely not one that they enjoyed. What caused the slide? Likely their bounce rate.

A bounce rate involves the number of times that a person clicks on your URL, glances at your site and, within a short period of time (a few seconds), leaves without visiting any more of the pages on your site or clicking any of the links you've provided. They either use their browser's "back" button, type in a new URL to go somewhere else directly, or they shut down their browser altogether.

Sites that fill their pages with content of poor quality, stuffed with keywords have a very high bounce rate. After all, they're not worth reading. They're badly written, uninteresting, generic, and are present only for the high search engine rank they used to achieve. So people click away from them within seconds of arriving.

If you've been successfully using this technique in the past, then you may not be pleased with your current position in the query results. Don't worry, though, it's not too late to set things right again. The trick is to start building your quality content, and to begin right away.

Your rank isn't going to improve unless you get some good quality optimized content posted right away and regularly. In this effort, hiring a professional SEO online writing services company is likely just what you need to get ahead and maintain the quality level that you will need to stay there.