Creating a Personality for Your SEO Social Media Marketing

At this point, unless you've been living in a cave, you know that SEO success requires the use of social media. However, what people are failing to realize is that Facebook, Twitter, and blogging are not the same as simply posting a keyword optimized article on a directory site.

The technique for the SEO content that you create needs to be different when you are using social media. You need your business to become a "person". Someone that your followers will come to know, trust, and recognize. It isn't just a matter of appealing to crawlers from search engines, but also involves building relationships with actual human beings. They are, after all, the ones who will spread the word through their "like", "follow", and "tweet" clicks so that even more people - possibly in your target market - will hear your message and act upon it.

For this reason, creating a personality for your business to use throughout your content on various different social media sites will require a certain specific type of SEO online writing technique that will give the impression to your readers are hearing from someone they know, and not just a faceless organization. Give your business some style, some charisma, and the feeling of flesh and blood, even though it is being represented by text and images on a screen.

You want your readers to feel as though they can connect with your company's personality. They should be able to get to know you. This way, when they need a product or service that you have to offer, then you will be the first "person" who pops into their heads.

Use the following steps to create your business personality through your social media marketing:

• Be consistent - write in a conversational tone that is friendly and upbeat. If possible always use the same SEO online writer for every post. If you need to use two or more writers, make certain that they work as a team to create a uniform language and style for your business personality.
  
  
• Be honest and positive - your posts should be an opportunity to bring value to your customers. Nothing good comes of insulting people - especially your competition. Be ethical, respectful, and professional and your customers will know that you are trustworthy.
  
  
• Use keyword optimization properly. If your posts are going to be awkward lumps of words with key phrases jammed in just to appeal to search engine crawlers, then you may as well give up before you start. If you're writing to appeal to computer software, then you'll never have any human followers.
  
  
• Find an online writer whose style matches your company. Though you will want professionally written posts, they should also have a tone that suits your business style. Try not to fill posts with jargon or formal speech. Your social media personality should be an approachable, friendly expert.
  
  
• Keep your content fresh. Show your followers that they matter to you by keeping in touch. Providing regular posts continually offers them with greater value and more reasons to keep your business in mind, while making you much more appealing to crawlers and indexers.
  
  
• Know when to call in the pros. This can all be time consuming and can require a professional's touch for the research and creation of consistently effective posts for both people and search engines. Find a high quality SEO online writing services company that will provide exactly the type of content you need.
  

When you have created a business personality with which your target market can connect, while keyword optimizing to appeal to crawlers, as well, you'll have taken advantage of a major cost effective and efficient opportunity.

How to Find Time for Successful SEO Content Creation in Social Media

SEO content can be created in a number of ways. It can be worked into the pages of your website, incorporated into sales pages and other promotions, and can even be included in other types of written piece such as a press release.

However, nowadays you'll find that a strategy for SEO content almost always recommends that you use social media. In fact, if you talk to a truly knowledgeable expert, he or she won't just suggest its use, but will insist upon it. But the problem that most website owners face is that properly keyword optimizing their posts on Twitter and Facebook can require a great deal of time and effort.

How can you use this type of strategy for traffic generation without sacrificing your day to it and becoming highly frustrated?

The following are the best ways for you to ensure that your search engine optimized content is posted on a regular basis, and that it is of the quality you need to appeal to Google and human readers alike.

1. Provide lots of valuable and relevant content. No matter where you'll be posting, from your blog to a social networking site, you need to make sure that it is worth the time of the visitor and the search engine to have arrived on the page.
   
   Tell them something useful and interesting and make sure that it's fresh and up to date. When you're the source of the latest news on a topic, you'll find that your followers will continue to grow in numbers.
   
   
2. Ask your visitors what they want to hear. If you're not sure what topic you should be discussing in your next piece of SEO content posted, use the social media to its greatest advantage and encourage interaction.
   
   Find out about the problems your visitors face. What kind of solutions are they seeking? What type of news would they like to follow? Once you know, you'll find that you'll have a never-ending list of topics to write.
   
   
3. Don't forget to include keyword optimization in your social media SEO content. Research the targeted words and then use them in a realistic way. Don't stuff them in, or you'll risk being penalized by search engines and distrusted by visitors. Instead, drop them in here and there where they would naturally fall if you were discussing the topic with a friend.
   
   
4. Have your social media posts work together. Refer one to another and provide links so that you'll have automatic backlinking for the crawlers, and you will provide your human readers with an additional tool for learning more about what you've posted on other sites.
   
   This will help people to ensure that they never miss a word of what you have to say. It also makes sure that your followers have every means possible for sharing the news with others, for phenomenal results via social networking's "word of mouth".
   
   
5. Don't forget to measure the successes of the SEO content that you post using social media marketing. Use a good quality online tool such as Google Analytics in order to obtain additional knowledge regarding the traffic that comes to your site.
   
   This way, you'll get to know whether your posts are making a difference, how long your visitors are spending on the pages in order to read the posts, what other parts of the site they use, and which elements of your website are the most popular.
   
   This will help you to continually improve the content that you generate in order to appeal to the people using your site.
   
   
6. To save yourself time and to ensure that the strategy is being properly implemented, hire an SEO online writing services that will be able to research the topics you need, effectively incorporate keywords in the best possible pattern, and actually write the piece in a way that will be most appealing to your readers.

Use these tips to ensure that you're using the potential of SEO in social media for the greatest successes of your website online, increasing your traffic and therefore your earnings.

SEO Strategy for Google +1 Buttons Must Appeal to Humans

If you're looking to keep up with all of the SEO compatible features that the search engines have to offer, then you are going to want to pay attention to the Google +1 button.

This is one of the many recent features that the king of internet queries has introduced in order to ensure that its results stay as useful and relevant as possible to its users. This is, after all, how it came to be the leader and has held its position there. As a website owner, though, this does mean that you will need to change your SEO strategy so that it caters to this feature.

How? By making sure that your content is not only keyword optimized, but that it also provides value to your site visitors. This is because the Google +1 button lets your readers play a direct role in the rank your page will achieve.

It works by allowing a person to "vote" for your site by pushing the button and letting the search engine know that he or she finds it interesting, relevant, or valuable in some way. This provides a much more wide-reaching opportunity than backlinks because it doesn't rely on the reader to have a website of their own where they can link to the site to show their approval.

While you create your website content, it means that you can't just write unoriginal pieces that have been pumped full of keywords. For one thing, search engine crawlers have algorithms programmed to spot this type of behavior, and the penalties for it can be fatal. For another thing, nobody will find that information valuable, and they won't be inclined to vote for you. This will hurt your rank in two ways - not the result you want from your SEO.

If you're at all uncertain, hire an online writing services company with expert writers who have all of the latest skill and knowledge regarding Google's features and requirements. This individual will create pages that will be appealing to both crawlers, and readers who will be able to vote for you by clicking the +1 button.

Use One Writer for IMC SEO

Though IMC, integrated marketing communications, has been known to be an important part of effectively branding and sharing your message, it has taken on a new life with SEO. This is because internet marketing now includes the use of social media.

Never before has creating a "personality" for your business or website been such a precarious process. After all, if you're posting on Twitter or Facebook, or using YouTube to encourage videos to go viral, then you need to maintain a notable amount of consistency to ensure that IMC has been effectively implemented.

If your customers are following your blogs or other posts, then they will notice inconsistencies in the style of the writing, fonts used, colors, logos,and even the terms that are used for things.

For example, does your marketing "personality" post using the word cell phone, cellular phone, mobile, mobile phone, cell, or a combination of a few of them? If your posts have been calling it a "cell phone" all along, and then suddenly it is being referred to exclusively as a "mobile device", your readers may not consciously see the difference, but subconsciously there will be a disconnect; a break in the flow.

Therefore, whether you're creating your social media marketing posts in-house or are hiring an SEO online writing service company, you should always make certain that the same writer is used consistently throughout. If you need to hire more than one writer, at least make sure that the posts for each specific format are done by the same individual. For example, have one person assigned to Facebook, while another is responsible for Twitter, etc.

If you are working with multiple SEO social media marketing writers, encourage them to work together to ensure consistency as much as possible for your IMC.

With your "personality" established, the result will be a greater connection with your viewers and customers, who will come to trust your company or brand and will think of it as a friend and the automatic choice in your industry.