Thursday, June 20, 2013

The Importance of Mobile Marketing Content to Your Strategy

Mobile marketing isn’t just a convenient, “bonus” element of online advertising anymore.  It’s a necessity.  If you want to be able to remain competitive, catering to smartphone and tablet carrying consumers is absolutely critical. 

That said, if you’re not already looking into the wonderful world of mobile commerce, then your competitors may already have a growing advantage over you.  The time to start creating your own smaller screen-friendly content is right now.  Alright, officially, it was last year or the year before, but now is what you have to work with, so go with it.

If you’ve never worked with mobile marketing before, then you should know that it isn’t just a matter of making sure that your existing website can be viewed on a smaller screen.  It should start with a completely mobile optimized site – which is much less daunting than it sounds – and expand to social media such as Facebook and Twitter – and then grow to other elements such as location based strategies, QR codes, and digital coupons.

As soon as you get started in mobile marketing, you’ll realize that it is a very unique, direct, and very relevant way to interact with customers and provide them with a reason to look into your brand or products at precisely the moment that they are most likely to be interested in shopping. It is highly personal and very cost effective.  That is…it is if your content has been created properly.

If you aren’t able to create your mobile marketing content – product descriptions, social media posts, blogs, product reviews, and smartphone friendly web text, for example – in-house, it’s a good idea to hire a professional online writer who is both knowledgeable and experienced in that area.  This will make sure that you get the very most out of each of your campaigns.

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