Mobile marketing isn’t just a convenient, “bonus”
element of online advertising anymore. It’s
a necessity. If you want to be able to remain
competitive, catering to smartphone and tablet carrying consumers is absolutely
critical.
That said, if you’re not already looking into the wonderful world of mobile commerce, then your competitors may already have a growing advantage over you. The time to start creating your own smaller screen-friendly content is right now. Alright, officially, it was last year or the year before, but now is what you have to work with, so go with it.
If you’ve never worked with mobile
marketing before, then you should know that it isn’t just a matter of making
sure that your existing website can be viewed on a smaller screen. It should start with a completely mobile
optimized site – which is much less daunting than it sounds – and expand to
social media such as Facebook and Twitter – and then grow to other elements
such as location based strategies, QR codes, and digital coupons.
As soon as you get started in mobile
marketing, you’ll realize that it is a very unique, direct, and very relevant
way to interact with customers and provide them with a reason to look into your
brand or products at precisely the moment that they are most likely to be
interested in shopping. It is highly personal and very cost effective. That is…it is if your content has been
created properly.
If you aren’t able to create your mobile marketing content – product descriptions, social media posts, blogs, product reviews, and smartphone friendly web text, for example – in-house, it’s a good idea to hire a professional online writer who is both knowledgeable and experienced in that area. This will make sure that you get the very most out of each of your campaigns.