Google has just unveiled one of its latest online features, and one of them - Instant Pages - is going to make it more important than ever for you to crack down on that SEO strategy and make sure that your website has the top rank in search engine results.
The Inside Search event in June 2011 was the venue that Google chose to unveil Instant Pages, as well as a number of other features and tools, that will be changing the way that we think of search engine optimization.
No longer will it be good enough to come in third or even second. It's the top position that will be the goal of every website owner.
Why? Because if Instant Pages SEO is performed correctly, it will ensure that your site is the first one listed in the query results for a targeted keyword. This is important because only the first place on the list will have its page instantaneously downloaded for searchers to access automatically - even if they haven't clicked the link tot he site.
This will make it easier for searchers to find what they want and will reward website owners who have implemented a truly effective SEO strategy for Instant Pages.
What does this mean to your own efforts? You're going to need to make sure that you aren't just filling pages with keyword-spammed nonsense anymore.
Quality and appeal to an actual human reader - not just a search engine crawler - will be vital to your search engine optimization. Your efforts will need to focus on making content that uses the right keywords in the ideal density, but in a relevant, well-written way that will attract visitors to investigate your site further once it has been revealed through Instant Pages.
For most website owners, this means bringing in the big guns. Professional SEO online writing services companies that know the latest on what Google looks for in its top pages, but with the skill to appeal to site visitors and encourage them to take the action you want - sign up for a newsletter, follow a link, or make a purchase.
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